LinkedIn and Teachers
How to market yourself as an education professional on LinkedIn
In this post, we look at some LinkedIn ‘must-haves’, a checklist of things you can do to improve your
profile and get more from the platform.
A customised public URL
If you’re using LinkedIn, then you’re probably going to want to share your profile with others at some point.
Unfortunately, the stock URL you get from LinkedIn will be long, impersonal and full of numbers – it isn’t easy to remember, easy to find or very professional. Thankfully, you can change this to one that reads http://www.linkedin.com/in/yourname. To do this, click view profile, then in the top right, click edit profile and URL.
A professional photo
A picture tells a thousand words – and giving off the right impression is essential. Your profile picture is the first thing potential contacts will see, so it needs to be good.
This isn’t Facebook or Instagram, so stay away from beach shots or nights out. It’s a professional network, and your profile photo should reflect that. A nice, professional headshot is the way to go. Keep it simple - smart clothes, good posture and a nice smile.
Your complete resume
Ultimately, a LinkedIn profile is an online CV - and in many cases, it will be the first resume a potential employer or colleague reads.
Complete your profile in full, including the summary, previous work experience, skills and volunteer work. Just as with a CV, it’s a chance to sell yourself, so take time to do it properly, and think about the aspects of your professional and personal life you want to showcase.
Promote and share positive activity
LinkedIn is a great place to showcase all those extra-curricular activities that enrich your personal life. Whether you run a blog, manage a local sports team, volunteer for charity or have some interesting research or creative hobby – it’s your chance to share.
Link out to great content that supports your professional profile and share interesting stories that are relevant to your career and other teaching professionals. It will help to show you are keeping up with industry developments.
Some ringing endorsements
Recommendations go a long way to building trust with your network. Getting your connections to endorse you for your key skills, and where appropriate, provide written endorsements is a great way to develop your profile.
Asking for recommendations is easy – simply scroll down to the recommendations section of your website and click ‘ask to be recommended’.
A network of groups
Groups are a great feature of LinkedIn, and an excellent opportunity to expand your network, showcase your knowledge and engage with potential employers.
There are thousands of groups that are relevant to the education sector – from local networking groups to those focused on every aspect of teaching and the education industry. Join up, get involved and contribute – it can open up all sorts of opportunities to share knowledge, develop skills and take on new challenges.
Teach in London with Future Education
Are you looking for teaching opportunities in and around the capital? Drive your career forward, with support from Future Education – the specialist education recruitment agency in London.
For further information, call our team today on 020 8256 0910 or email your CV to firstname.lastname@example.org. Alternatively, check out our latest available roles at http://www.futureeducation.co.uk/jobs.